Stefan Nikolić detailing car window with Chemical Guys products

10+

YEARS EXP.

ABOUT THE INSTRUCTOR

Stefan
Nikolić

CO-FOUNDER, TITANIUM LTD · DETAILER · INSTRUCTOR

I started my detailing career in 2016 with no prior professional experience — just a clear vision and a willingness to learn.
What followed was nearly a decade of hands-on work, building a detailing business from the ground up, and training others to do the same.

2,000+

CARS DETAILED

562

STUDENTS

2016

STARTED

4.6 ★

AVG RATING

01 — BEGINNING

Starting From
Zero

In late 2015, my brother and I saw an opportunity — a large market with little competition. Neither of us had professional detailing experience, but we had a clear plan: build our own ecosystem. That meant a unique approach, a strong brand, and a set of processes built around quality and trust.

After completing a training program at Smart Detailing University by Chemical Guys in Czech Republic, we launched Titanium LTD Belgrade in January 2016 — importing and distributing Chemical Guys, XPEL, and later Auto Finesse across Serbia.

02 — THE WORK

400–600 Cars
Yearly

I didn't spend those years behind a desk. I spent them detailing cars, talking to clients, selling products, fixing mistakes, and staying long hours at the shop. Over the years we detailed between 400–600 cars annually — from standard interior cleans to full PPF installations.

What may look simple on the surface has so much depth underneath. Understanding the finer details saves time, prevents damage, and builds the kind of trust that keeps clients coming back. Avoiding a dogmatic approach and genuinely understanding what you're doing is what separates good detailers from great ones.

03 — TEACHING

Why I Teach

Next to detailing and distribution, we provided in-person training for aspiring detailers. Teaching was always my favourite part. There's something about working with people and sharing real experience that deepens your own understanding — "by teaching, we learn."

These online courses are the sum of everything I've built over the years. Not theory from a textbook — but real techniques, real workflows, and real lessons from thousands of hours behind a polisher, a steam cleaner, and a pressure washer.

"

By teaching, we learn.

— STEFAN NIKOLIĆ, DETAILINGDOJO

WORKED WITH

Chemical Guys

Official importer &
distributor

XPEL

PPF installation & distribution

Auto Finesse

Premium detailing products
distributor

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